The latest edition of the Video Marketplace Report (featuring both U.S. and European data) explores the streaming landscape, targeting and viewer experiences, opportunities for programmatic in the live environment, and more.
Streaming in the U.S. has seen major shifts over the past five years, fueled in part by consumer behavior. As the landscape expands, publishers need the flexibility to endure this constant change. Here are three opportunities for publishers to diversify their approach, fortify their business strategy, and increase the value of their content.
The FreeWheel Council for Premium Video compiled insights and real-life ad campaigns to explore TV’s evolution and how with great data we can now measure and prove multiscreen TV’s efficacy at driving performance for marketers, at every stage of the funnel.
Digilant, the digital media partner of choice for mid-market advertisers, reviewed 268 tech partners to determine the best supply path for their clients. Based on Digilant’s analysis, FreeWheel was named their primary video ad partner.
While live events on streaming can be incredibly complex and unpredictable, with the right tech partner and capabilities in place to navigate the challenges, both the buy and sell side can reap the benefits of live.
The third annual Comcast Advertising Report aims to offer advertisers a look at how a holistic approach that balances good data, good media, and good technology will be the key to driving success in 2025.
Beeswax's BaaS model allows advertisers or companies to pick their own supply source, white-label the DSP platform, and use their company branding – to truly make it their own.
The latest edition of the Video Marketplace Report (featuring both U.S. and European data) explores the expanding digital video advertising landscape, programmatic growth, addressability, and more.
Political buyers have a condensed period to deliver their campaigns to reach valuable voters and need to make every dollar and impression count. The following guide lays out tips on how to build a winning programmatic streaming strategy for political.
New research from FreeWheel & NBCU defines what makes a high-quality video experience for most viewers and identifies the impact of different quality viewing experiences on brands within those environments. Find out more in the full report.
