Insights
Read about the latest insights, trends, and resources in TV and premium video advertising.
FreeWheel Viewer Experience Lab: Voice of the Viewer
In this report you can learn where U.S. viewers are satisfied, where they are frustrated, and how advertising is impacting their experience when streaming.
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Blog
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Creating Better Streaming Ad Experiences: Why Viewer-Centric Approaches Matter More Than Ever
As streaming dominates TV viewing across Europe, see why viewer‑centric ad experiences in AVOD are key to driving engagement, retention, and long‑term growth.
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Video
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How DPG Media used FreeWheel's Streaming Hub to maximise yield
Find out how DPG Media used FreeWheel’s Optimized Yield to unlock higher revenue potential and reduce manual workload
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Video
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FreeWheel Streaming Hub: Simplify Streaming. Maximize Monetization.
Discover how FreeWheel Streaming Hub powers smarter streaming monetization with transparent controls, richer signals, and access to premium demand.
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Blog
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Why the Voice of the Viewer Matters
Discover why the voice of the viewer matters in streaming TV advertising and what U.S. audiences expect from ad-supported viewing experiences.
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Blog
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Unlocking the Value of Programmatic Pause Ads: Why Standardization Matters
Pause ads turn natural viewer behavior into powerful, high‑impact media moments. New standardized signals now make them scalable, measurable, and programmatic.
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Case Studies
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Improving Incremental Reach With ID-Based Advertising Strategies
See how ID-based advertising drove a 49% performance lift by reaching niche audiences more efficiently and eliminating wasted impressions.
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Report
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2H 2025 Video Marketplace Report: Connecting the Streaming Ecosystem
This Video Marketplace Report (featuring both U.S. and European data) explores ad view growth, enriched metadata, industry innovations, and more.
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Video
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How FreeWheel’s Open Foundation Is Enabling Its Partners to Build Differentiated AI Capabilities
Agentic AI is transforming streaming ads. See how FreeWheel and PMG automate workflows and optimize performance.
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Video
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How FreeWheel’s Streaming Hub Marketplace trebled SkyShowtime’s ad impressions
A case study demonstrating how SkyShowtime used FreeWheel’s Streaming Hub to grow their ad business and impressions across Europe.
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Video
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Buyer Cloud: Intelligent and Extensible
See how Buyer Cloud empowers you to accelerate your roadmap with AI and build a DSP experience tailored to your business.
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Blog
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Why Brkthru Chose Buyer Cloud to Create Their Customizable AI-Ready Buying Platform
Explore how BrkThru is using agentic AI to streamline ad buying and why FreeWheel’s Buyer Cloud is the foundation of their customizable platform.
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Blog
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Agentic execution won't replace APIs — it depends on them
Agentic AI is reshaping media buying, but it still relies on APIs to plan, execute, and optimize campaigns. Learn here why APIs still remain essential.
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Report
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FreeWheel Viewer Experience Lab: Voice of the Viewer (Europe)
Learn how ad experiences impact streaming for viewers across Europe and explore new research on their satisfaction, frustrations, and insights.
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Blog
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How to Deliver on the Promise of a Programmatic Enabled Upfronts
Discover how FreeWheel’s Allocation Module brings automation, transparency, and true programmatic efficiency to the upfront ad buying process.
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Blog
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FreeWheel MediaTalks Podcast – Episode 5.01
Join Emmanuel Josserand and Senior Media Executives from both buy and sell-side to explore the industry’s challenges and opportunities.
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Blog
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FreeWheel Leads the Industry in Live: A Look Back at 2025
Discover how FreeWheel led live video in 2025, supporting 600+ major events with scalable ad tech, stronger partnerships, and a resilient streaming foundation.
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Blog
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The Right Way to Use
The Right Way to Use
IPs for Targeting
Many advertisers tend to rely on IP addresses and device IDs to identify and tailor ads to their audiences and then measure the impact of those ads. IP addresses are crucial in the digital and streaming ecosystem because they play a large role in connecting devices in a household, validating bids, and protecting against fraud. And while IP addresses are an important piece of the overall identity puzzle, when it comes to using IP addresses as a single source of truth for identifying households and the associated audience attributes they have, players in the streaming ecosystem need to better assess their reliability.
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Blog
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Dispatch From Europe: Why Programmatic TV Is No Longer Optional, but a Strategic Imperative
Discover how broadcasters across Europe are embracing programmatic TV to unlock efficiency, scale, and data‑driven advertising innovation.
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