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New Research from FreeWheel’s Viewer Experience Lab and MediaScience Reveals that TV and Streaming Ads Do Not Harm Program Enjoyment for Viewers, But Bad Ad Experiences Do

May 29, 2024

The third report from FreeWheel’s Viewer Experience Lab uncovers how Ad Latency, Unnatural Ad Breaks, and Slate disrupt the viewer experience; provides actionab...

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New Global Research Defines Four Key Components of Premium Multiscreen TV Content

Press Release

September 23, 2024

TV 2 partners with FreeWheel to boost value of its premium ad inventory

Press Release

September 18, 2024

FreeWheel and NBCU’s Programmatic Partnership For Paris 2024 Summer Olympics and Paralympics Contributes to Record-Breaking Streaming Event for Advertisers

Press Release

September 12, 2024

FreeWheel Selects Samba TV as Premier ACR Partner to Help Advertisers Target Audiences in Real-Time Across Linear, Streaming, and On Demand Content

Press Release

September 11, 2024

Comscore and FreeWheel Forge Next-Gen Partnership, Further Enhancing Privacy-Resilient CTV and Contextual Advertising

Press Release

August 26, 2024

FreeWheel Names Industry Veteran Kris Magel as New Head of Global Agency Partnerships

Press Release

August 22, 2024

DSPolitical and Beeswax Announce First-to-Market Partnership to Revolutionize Voter Targeting Through Advanced CTV Technology

Press Release

August 21, 2024

FreeWheel, a Comcast company, expands global reach with the appointment of Tess O’Brien as Managing Director for Australia and New Zealand

Press Release

August 14, 2024

FreeWheel Launches New Solutions for Advertisers to Leverage CTV as a Performance Marketing Vehicle

Press Release

August 13, 2024

Strata Launches Next Generation of Its Buyside Technology Platform Built to Unify the Media Ecosystem

Press Release

July 24, 2024

FreeWheel Unveils New Suite of Live Product Capabilities to Better Enable Programmatic Transactions Across Largest, Most Prestigious Live Events on Streaming Platforms—Including the Olympic Games Paris 2024

Press Release

June 18, 2024

TF1 PUB Extends Partnership with FreeWheel to Support its Digital Acceleration Strategy

Press Release

June 15, 2024

Fox Corporation and FreeWheel Announce Expanded Partnership to Introduce Dynamic Ad Insertion for College Football on FOX and Proprietary AdRise Integration

Press Release

June 12, 2024

New Research from FreeWheel’s Viewer Experience Lab and MediaScience Reveals that TV and Streaming Ads Do Not Harm Program Enjoyment for Viewers, But Bad Ad Experiences Do

Press Release

May 29, 2024

New FreeWheel Report Reveals 24% Growth in CTV Programmatic Impressions from Independent Agencies, as Advertisers of All Sizes Take on Programmatic Activation

Press Release

May 13, 2024

Yahoo Brings Identity Solutions to CTV, Bridging the Gap Across Channels and Enhancing Performance

Press Release

April 16, 2024

FreeWheel Partners with Lotame to Offer Addressable Audiences At Scale On CTV Inventory Across EMEA

Press Release

April 8, 2024

Dentsu Launches Merkury for Media, Next Evolution of Entirely People-Informed and Activated Media

Press Release

March 28, 2024

Media Contact

Meredith Fitzgerald
Executive Director, External Communications

meredith_fitzerald@comcast.com

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