Industry

Programmatic Advertising’s Next Chapter: Growth, Access, and Intelligence in Premium Video

Explore how programmatic advertising is evolving with smarter targeting, broader access, and premium video growth across platforms.

Buyer Cloud: Not Just Another DSP

Discover Buyer Cloud, the next evolution of our buy-side platform, formerly Beeswax DSP, designed to empower advertisers with greater control and scale.

Innovative Ad Formats Are Reshaping Viewer Engagement

Discover how innovative ad formats are reshaping viewer engagement and driving deeper connections with audiences.

Intelligent Ad Decisioning with FreeWheel Streaming Hub

Drive greater impact from every impression using FreeWheel’s advanced ad decisioning engine, designed to make smarter, more strategic choices.

FreeWheel MediaTalks Podcast – Episode 4.05

Join Emmanuel Josserand and Senior Media Executives from both buy and sell-side to explore the industry’s challenges and opportunities.

How a Leading Retailer Reached Millions of Unique Households Through CTV Advertising

Learn how a leading U.S. retailer expanded its reach to millions via CTV advertising by leveraging FreeWheel’s advanced data insights.

From Streamlined Experiences to Dynamic Strategies: Industry Leaders Weigh in on the Future of Streaming

Industry executives from FreeWheel, IQVIA Digital, Scripps, Snowflake, Universal Ads, and Warner Bros. Discovery all shared deep insights on the evolving media landscape with Beet.TV.

FreeWheel’s 2025 Premium Programmatic Summit: Simplify. Optimize. Connect.

As the programmatic ecosystem continues to evolve, FreeWheel remains committed to driving innovation in CTV and premium video. The 2025 Premium Programmatic Summit celebrated this momentum and offered a forward-looking view into the trends shaping the future of the industry.

Better Bids, Higher Revenue: The Benefits of Bid Request Enrichment for Advertisers and Publishers

Programmatic advertising has transformed the way brands reach consumers, providing the ability to deliver ads to a target audience with precision.

How a Single Source of Truth and Full Automation Changes the Game: Introducing OneStrata Digital and FreeWheel DSP Integration

In an industry where speed, precision, and scale are essential, that kind of automation is no longer optional — it’s a strategic advantage.

FreeWheel MediaTalks Podcast – Episode 4.04

Join Emmanuel Josserand and Senior Media Executives from both buy and sell-side to explore the industry’s challenges and opportunities.

FreeWheel Market Spotlight: Unlocking Addressable TV in Canada

FreeWheel’s Advisory Services spotlights the Canadian market, detailing the significant opportunity that Addressable TV provides Canadian distributors and programmers.

How Programmatic Advertising Can Embrace Efficiency

At FreeWheel, we’ve been thinking deeply about how programmatic infrastructure can be designed to minimize waste, optimize energy consumption, and create cleaner pathways for transactions.

FreeWheel MediaTalks Podcast – Episode 4.03

Join Emmanuel Josserand and Senior Media Executives from both buy and sell-side to explore the industry’s challenges and opportunities.

Why TV Upfronts Need to Bring Buyers and Sellers Back Together

Agencies and publishers need to identify the technology and integration solutions to control content, placement, partnership and programmatic inventory access.

State of Programmatic Independent Demand: FY 2024

The independent demand segment has emerged as a powerful force in programmatic video, with a +23% year-over-year growth in impressions. As access to premium streaming inventory becomes democratized, how are these agencies reshaping the advertising landscape, optimizing their supply paths, and reaching high-value audiences at scale?

From Curation to Activation: Insights from FreeWheel’s Premium Programmatic Summit

Delivering on Streaming: Highlights from 2H 2024

FreeWheel’s latest Video Marketplace Report takes a deep dive into the major shifts in streaming from the second half of 2024 (2H 2024), keying into the viewership and monetization trends that are likely to characterize 2025.