Industry

Advertising industry insights, trends, and analysis on streaming, programmatic TV, and the evolving advertising ecosystem.

Blog

Creating Better Streaming Ad Experiences: Why Viewer-Centric Approaches Matter More Than Ever

As streaming dominates TV viewing across Europe, see why viewer‑centric ad experiences in AVOD are key to driving engagement, retention, and long‑term growth.

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Illustration of FreeWheel Streaming Hub user interface

FreeWheel Streaming Hub: Simplify Streaming. Maximize Monetization.

Discover how FreeWheel Streaming Hub powers smarter streaming monetization with transparent controls, richer signals, and access to premium demand.

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Woman watching a streaming show on a laptop

Why the Voice of the Viewer Matters

Discover why the voice of the viewer matters in streaming TV advertising and what U.S. audiences expect from ad-supported viewing experiences.

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Unlocking the Value of Programmatic Pause Ads: Why Standardization Matters

Pause ads turn natural viewer behavior into powerful, high‑impact media moments. New standardized signals now make them scalable, measurable, and programmatic.

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2H 2025 Video Marketplace Report: Connecting the Streaming Ecosystem

This Video Marketplace Report (featuring both U.S. and European data) explores ad view growth, enriched metadata, industry innovations, and more.

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How FreeWheel’s Open Foundation Is Enabling Its Partners to Build Differentiated AI Capabilities

Agentic AI is transforming streaming ads. See how FreeWheel and PMG automate workflows and optimize performance.

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Illustration of a woman using FreeWheel Buyer Cloud with charts and graphs in the back

Buyer Cloud: Intelligent and Extensible

See how Buyer Cloud empowers you to accelerate your roadmap with AI and build a DSP experience tailored to your business.

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Two people looking at a computer and tablet in the office

Why Brkthru Chose Buyer Cloud to Create Their Customizable AI-Ready Buying Platform

Explore how BrkThru is using agentic AI to streamline ad buying and why FreeWheel’s Buyer Cloud is the foundation of their customizable platform.

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Agentic execution won’t replace APIs — it depends on them

Agentic AI is reshaping media buying, but it still relies on APIs to plan, execute, and optimize campaigns. Learn here why APIs still remain essential.

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Business professionals working together on a laptop in an office

How to Deliver on the Promise of a Programmatic Enabled Upfronts

Discover how FreeWheel’s Allocation Module brings automation, transparency, and true programmatic efficiency to the upfront ad buying process.

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FreeWheel MediaTalks Podcast – Episode 5.01

Join Emmanuel Josserand and Senior Media Executives from both buy and sell-side to explore the industry’s challenges and opportunities.

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FreeWheel Leads the Industry in Live: A Look Back at 2025

Discover how FreeWheel led live video in 2025, supporting 600+ major events with scalable ad tech, stronger partnerships, and a resilient streaming foundation.

Blog

The Right Way to Use
IPs for Targeting

Many advertisers tend to rely on IP addresses and device IDs to identify and tailor ads to their audiences and then measure the impact of those ads. IP addresses are crucial in the digital and streaming ecosystem because they play a large role in connecting devices in a household, validating bids, and protecting against fraud. And while IP addresses are an important piece of the overall identity puzzle, when it comes to using IP addresses as a single source of truth for identifying households and the associated audience attributes they have, players in the streaming ecosystem need to better assess their reliability.

Blog