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INDUSTRY INSIGHTS
Streaming TV Uncovered 2025 How are marketers – advertisers and agencies – adapting to the current market forces? How are they adjusting spending priorities and preparing for the year ahead? Find out in our latest research here.
INVENTORY SPOTLIGHT
This February, Tubi‘s Valentine’s Day lineup offers a prime opportunity for advertisers to connect with a passionate audience. Featuring beloved romantic films like: Maid in Manhattan, Eat Pray Love, Juliet, Naked, Kids in Love, Ophelia, and Call Me by Your Name. Tubi provides an ideal platform for brands to engage viewers during this season of love.
Rights Booster provides VOD and FAST distribution services, monetising extensive content catalogues across all genres. They manage and distribute thousands of hours of programming through exclusive and direct FAST channels. Currently, Rights Booster operates seven FAST channels across the UK, US, Canada, Europe, and Australia, offering advertisers access to broad, engaged audiences on major platforms such as Samsung, LG, and Rakuten.
AUDIENCEXPRESS MEDIA CORNER
Celebrate Valentine’s Day with AudienceXpress Valentine’s Day is a top sales event, with 55% of consumers planning to celebrate. Reach your audience efficiently during this key period with AudienceXpress. Target couples across CTV and all digital screens by combining:
- Contextual Targeting: Romance genre movies & series.
- Audience Targeting: Buyer intent for key categories like flowers, chocolates, cards, luxury bags & more.
Plus, measure your campaign impact with OnDevice for brand lift and Innovid for drive-to-web results.
FAST & CURIOUS
MediaTalks, A FreeWheel Podcast The video market is getting more complex and the need for simplification is undeniable, but what does this mean in reality and how is Comcast Advertising leading the charge? The new series of MediaTalks has kicked off, with James Rooke, President of Comcast Advertising, our first guest. Listen here!
Check out our other episodes
You can also listen to all of our previous podcasts, including our discussion with David Evans, VP, Insights, Global at NBCUniversal, during which we focus on why defining premium still matters for brands, here.
WHAT THE TECH
Beeswax News Discover the latest enhancement in audio advertising with Beeswax. Now featuring support for audio ads, Beeswax provides access to a global inventory from Triton, a new audio creative template, and specialized tools for trafficking and reporting. These additions enable advertisers to seamlessly integrate impactful audio into their omnichannel strategies.
Beeswax introduces Ghost Bidding, allowing advertisers to conduct incremental lift tests on their line items without using budget for a control group. The new incrementality report offers detailed insights into the exact lift generated by your campaigns, showcasing the effectiveness of your advertising efforts.
Sell-Side News Stackadapt DSP has now been certified to buy Channel 4’s premium BVOD inventory programmatically. More information on the recent integration can be found here.
SAVE THE DATE
We’ll be back sponsoring New Video Frontiers in London on the 05 and 06 March – a great opportunity to explore key industry trends and emerging technologies for Video & CTV Advertising.
You can also catch us at Aedemo TV in A Coruña, Spain from the 26 – 28 of March to continue the conversation on advertising effectiveness, audience measurement, and consumer behaviour.
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