Report

How Buyers Can Make Their Live Programmatic Campaigns a Success

group of men watching live sports

A Definitive Checklist

Live events offer a massive opportunity for advertisers, and that opportunity is only compounding. As video ad inventory shifts to streaming, ad buyers will gain additional programmatic capabilities which allow them to target audiences more precisely and with more incremental reach.

In a recent report, FreeWheel broke down the what, where, and why of advertising in live events, with a focus on how advertisers and programmers should approach live event advertising on streaming, especially when it comes to programmatic.

As advertisers consider undertaking a programmatic approach to ad buying during live events, they face both challenges and opportunities. However, with the right capabilities in place, advertisers can ensure they are reaping the benefits of a more automated and accountable programmatic approach.

Checklist

The checklist breaks down the factors advertisers need to consider to set up their live programmatic campaigns for success, including:

  • Tech Infrastructure: Setting expectations and testing before primetime
  • Ad Delivery: Pre-approving creative and striking dedicated deals
  • Campaign Guidelines: Setting goals and baking in flexibility

Download the full checklist here to ensure you are set-up for success when it comes to advertising in live events via programmatic.

Download Checklist