FreeWheel Innovators
WHAT IS THE FREEWHEEL INNOVATOR SERIES?
TV has come a long way from the black and white box in your living room. From the way it’s delivered, to where, when, and how we consume it, TV has transformed. With this evolution have come opportunities and challenges for advertisers and publishers. The explosion of data and screens has created the opportunity and need for innovation across the media landscape, in order to improve the way advertisers reach audiences and publishers distribute content. FreeWheel’s Innovators series showcases the brands, agencies, and publishers who are driving this innovation – implementing new technology and marketing strategies to improve the TV viewing experience for everyone – buyers, sellers, and viewers. These are the Innovators…
Spectrum Reach
In the latest episode of the FreeWheel Innovators series, we hear from Jackie Perez, Director of Programmatic Sales, and Michael Kuntz, National VP of Programmatic Sales at Spectrum Reach.
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Programmatic Goes Primetime
Hear from leaders from Paramount, Magna, The Trade Desk, NBCUniversal, and more to learn how you can get the most out of your programmatic activation, how to unlock high-impact live programming at scale, and how the industry is tackling the big questions facing this year’s upfront.