For media buyers
Curation Hub

Elevate your CTV media strategy with FreeWheel Curation Hub, part of FreeWheel Advertiser Suite. This self-serve advertising platform simplifies inventory curation and deal management by combining direct publisher access with exclusive content metadata and audience insights. Gain superior visibility and control to create differentiated, data-rich media packages from premium supply, and activate them seamlessly as deals across any demand-side platform (DSP) including Buyer Cloud.

Complete workflow features and benefits

Streamline your workflow and maximize the impact of your CTV investments with a comprehensive suite of capabilities.

Direct access to FreeWheel publisher partners and the marketplace chosen by major publishers and distributors for premium CTV.
Self-service tools to discover valuable impressions, curate supply, and activate deals across any DSP.
Integration into unified ad decisioning among FreeWheel publishers.
Standardized content metadata and audience signals integrated for scalable, differentiated packaging and targeting.
Unified workflows for curation, activation, order management, and commitment tracking.
Real-time insights, in-flight ad optimization tools, and reconciled reporting to maximize performance and safeguard profitability.