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		<lastmod>2022-10-04T20:01:43+00:00</lastmod>
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		<lastmod>2022-10-04T20:02:28+00:00</lastmod>
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		<lastmod>2022-10-04T20:06:57+00:00</lastmod>
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		<lastmod>2022-10-04T20:07:27+00:00</lastmod>
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		<lastmod>2022-10-04T20:08:06+00:00</lastmod>
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		<lastmod>2022-10-04T20:08:57+00:00</lastmod>
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		<lastmod>2022-10-04T20:12:19+00:00</lastmod>
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		<lastmod>2022-10-04T20:15:54+00:00</lastmod>
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		<lastmod>2022-10-04T20:16:17+00:00</lastmod>
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		<lastmod>2022-10-04T20:17:04+00:00</lastmod>
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		<lastmod>2022-10-04T20:17:32+00:00</lastmod>
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		<lastmod>2022-10-04T20:18:51+00:00</lastmod>
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		<loc>https://dev.freewheel.com/news/freewheel-launches-new-audience-based-tv-buying-technology-to-enable-unified-planning-across-premium-linear-and-connected-tv</loc>
		<lastmod>2022-10-04T20:19:19+00:00</lastmod>
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		<lastmod>2022-10-04T20:20:13+00:00</lastmod>
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		<loc>https://dev.freewheel.com/news/freewheel-appoints-mark-mckee-as-general-manager</loc>
		<lastmod>2022-10-04T20:21:23+00:00</lastmod>
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		<loc>https://dev.freewheel.com/news/freewheel-appoints-yuling-ma-as-chief-technology-officer</loc>
		<lastmod>2022-10-04T20:22:16+00:00</lastmod>
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		<lastmod>2022-10-04T20:22:36+00:00</lastmod>
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		<loc>https://dev.freewheel.com/news/freewheels-blockgraph-outlines-new-path-for-building-the-future-of-data-driven-tv-2</loc>
		<lastmod>2022-10-04T20:22:37+00:00</lastmod>
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		<loc>https://dev.freewheel.com/news/freewheel-introduces-digital-integrated-ad-management-platform-to-meet-evolving-needs-of-over-the-top-ott-publishers</loc>
		<lastmod>2022-10-04T20:22:37+00:00</lastmod>
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		<loc>https://dev.freewheel.com/news/dish-media-taps-freewheel-to-optimize-across-traditional-demo-based-and-addressable-linear-tv</loc>
		<lastmod>2022-10-04T20:22:37+00:00</lastmod>
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		<loc>https://dev.freewheel.com/news/freewheel-and-centro-partner-to-give-agencies-a-new-end-to-end-automated-solution-for-digital-media-campaigns</loc>
		<lastmod>2022-10-04T20:22:37+00:00</lastmod>
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		<loc>https://dev.freewheel.com/news/freewheel-releases-next-generation-unified-decisioning-to-transform-how-industrys-largest-media-players-transact-on-tv-content</loc>
		<lastmod>2022-10-04T20:22:37+00:00</lastmod>
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		<loc>https://dev.freewheel.com/news/freewheel-and-white-ops-expand-partnership-globally-to-further-deepen-trust-in-premium-video-inventory</loc>
		<lastmod>2022-10-04T20:22:37+00:00</lastmod>
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		<loc>https://dev.freewheel.com/news/new-survey-from-comcast-advertising-reveals-impact-covid-19-events-have-had-on-agency-buyers</loc>
		<lastmod>2022-10-04T20:22:37+00:00</lastmod>
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		<loc>https://dev.freewheel.com/news/comcast-charter-and-viacomcbs-announce-blockgraph-partnership</loc>
		<lastmod>2022-10-04T20:22:37+00:00</lastmod>
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		<loc>https://dev.freewheel.com/news/comcast-technology-solutions-and-freewheel-partner-to-bring-programmatic-advertising-to-the-on-demand-living-room</loc>
		<lastmod>2022-10-04T20:22:37+00:00</lastmod>
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		<loc>https://dev.freewheel.com/news/amc-networks-partners-with-on-addressability-distribution-partners-charter-comcast-and-cox-to-pilot-addressable-capabilities-on-its-own-linear-tv-and-vod-inventory</loc>
		<lastmod>2022-10-04T20:22:37+00:00</lastmod>
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	<url>
		<loc>https://dev.freewheel.com/news/new-research-from-freewheel-shows-connected-tv-is-a-mature-platform-that-consumers-are-viewing-more-like-linear-television</loc>
		<lastmod>2022-10-04T20:22:37+00:00</lastmod>
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		<loc>https://dev.freewheel.com/news/havas-media-group-chooses-freewheel-for-media-buying-and-management-in-the-uk-and-france-after-competitive-review</loc>
		<lastmod>2022-10-04T20:22:37+00:00</lastmod>
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	<url>
		<loc>https://dev.freewheel.com/news/fastpay-and-freewheel-partner-to-offer-strata-users-a-completely-digitized-media-payment-solution</loc>
		<lastmod>2022-10-04T20:22:37+00:00</lastmod>
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	<url>
		<loc>https://dev.freewheel.com/news/freewheel-reports-record-spend-on-local-advertising-through-its-strata-system-in-the-month-of-september</loc>
		<lastmod>2022-10-04T20:22:37+00:00</lastmod>
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		<loc>https://dev.freewheel.com/news/new-video-marketplace-report-from-freewheel-shows-ad-views-in-1h2020-grew-over-32-compared-to-the-same-time-last-year</loc>
		<lastmod>2022-10-04T20:22:37+00:00</lastmod>
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	<url>
		<loc>https://dev.freewheel.com/news/podcast-powerhouse-acast-makes-inventory-from-20000-shows-available-for-simplified-purchase-via-freewheels-strata-platform</loc>
		<lastmod>2022-10-04T20:22:37+00:00</lastmod>
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	<url>
		<loc>https://dev.freewheel.com/news/freewheel-and-nbcuniversal-announce-landmark-partnership-to-automate-and-optimize-linear-ad-decisioning-across-all-nbcu-properties</loc>
		<lastmod>2022-10-04T20:22:37+00:00</lastmod>
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	<url>
		<loc>https://dev.freewheel.com/news/freewheel-names-mark-mckee-as-chief-revenue-officer-united-states</loc>
		<lastmod>2022-10-04T20:22:37+00:00</lastmod>
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		<loc>https://dev.freewheel.com/news/freewheel-to-acquire-ad-tech-leader-beeswax</loc>
		<lastmod>2022-10-04T20:22:37+00:00</lastmod>
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		<loc>https://dev.freewheel.com/news/freewheel-appoints-utpal-kalita-as-chief-technology-officer-for-blockgraph</loc>
		<lastmod>2022-10-04T20:22:47+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/freewheel-announces-programmatic-ott-offering-for-local-tv-buyers</loc>
		<lastmod>2022-10-04T20:22:47+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/fox-nbcuniversal-and-viacom-unveil-openap-2-0-next-iteration-introduces-cross-publisher-video-marketplace-for-advanced-audience-campaigns-on-national-linear-and-digital-video-in-collaboration-with-a</loc>
		<lastmod>2022-10-04T20:22:47+00:00</lastmod>
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	<url>
		<loc>https://dev.freewheel.com/news/freewheel-and-ae-networks-partner-to-pilot-unified-video-ad-management-platform-across-direct-sold-and-programmatic-demand</loc>
		<lastmod>2022-10-04T20:22:48+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/freewheel-solves-decades-long-inefficiencies-of-buying-local-tv</loc>
		<lastmod>2022-10-04T20:22:48+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/hearst-television-taps-freewheel-to-help-bring-scalable-premium-over-the-top-video-solution-to-advertisers</loc>
		<lastmod>2022-10-04T20:22:48+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/freewheel-research-finds-line-between-linear-tv-and-premium-digital-video-is-increasingly-disappearing</loc>
		<lastmod>2022-10-04T20:22:48+00:00</lastmod>
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		<loc>https://dev.freewheel.com/news/comcasts-freewheel-taps-into-screen-level-smart-tv-data-with-inscape</loc>
		<lastmod>2022-10-04T20:22:48+00:00</lastmod>
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		<loc>https://dev.freewheel.com/news/freewheel-hosts-its-first-nowfront</loc>
		<lastmod>2022-10-04T20:22:48+00:00</lastmod>
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	<url>
		<loc>https://dev.freewheel.com/news/freewheel-appoints-carl-kalapesi-as-chief-operating-officer</loc>
		<lastmod>2022-10-04T20:22:48+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/freewheel-appoints-yuling-ma-as-senior-vice-president-engineering-and-beijing-general-manager</loc>
		<lastmod>2022-10-04T20:22:48+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/data-plus-math-and-freewheel-partner-to-offer-industrys-first-cross-screen-media-solution-optimized-on-attribution</loc>
		<lastmod>2022-10-04T20:22:48+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/freewheel-markets-chooses-the-nielsen-dmp-to-fuel-audience-based-tv-advertising-across-all-screens</loc>
		<lastmod>2022-10-04T20:22:48+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/freewheel-and-nbcuniversal-connect-linear-tv-and-digital-video-ad-delivery-systems-as-part-of-broader-initiative-to-unify-ad-decisioning</loc>
		<lastmod>2022-10-04T20:22:48+00:00</lastmod>
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	<url>
		<loc>https://dev.freewheel.com/news/freewheel-taps-award-winning-ad-tech-executive-sarah-foss-to-lead-strategic-initiatives-for-its-advertisers-division</loc>
		<lastmod>2022-10-04T20:22:48+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/mediaset-collaborates-with-freewheel-and-comcast-technology-solutions-to-power-next-generation-monetisation-strategy</loc>
		<lastmod>2022-10-04T20:22:48+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/freewheel-launches-drive-a-comprehensive-advertising-solution-designed-to-reach-consumers-across-the-new-tv-landscape</loc>
		<lastmod>2022-10-04T20:22:48+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/the-freewheel-council-for-premium-video-launches-a-buyers-guide-to-the-new-living-room-2</loc>
		<lastmod>2022-10-04T20:22:48+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/freewheel-appoints-soo-jin-oh-as-its-first-chief-strategy-officer-2</loc>
		<lastmod>2022-10-07T22:53:00+00:00</lastmod>
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	<url>
		<loc>https://dev.freewheel.com/news/comcast-advertising-reveals-how-free-ad-supported-streaming-tv-f-a-s-t-is-changing-the-tv-advertising-landscape</loc>
		<lastmod>2022-10-10T13:06:01+00:00</lastmod>
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	<url>
		<loc>https://dev.freewheel.com/news/new-comcast-advertising-research-reveals-long-form-tv-and-streaming-advertising-are-twice-as-memorable-as-short-form-mobile-digital-advertising</loc>
		<lastmod>2022-10-12T16:15:44+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/freewheel-launches-new-enhanced-unified-yield-industry-capability</loc>
		<lastmod>2022-10-12T16:18:48+00:00</lastmod>
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	<url>
		<loc>https://dev.freewheel.com/news/fox-and-freewheel-partner-to-bring-programmatic-addressable-capabilities-to-set-top-box-video-on-demand-across-comcast-footprint</loc>
		<lastmod>2022-10-24T21:13:47+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/freewheel-finds-that-in-a-decade-of-change-viewing-has-come-back-to-the-living-room</loc>
		<lastmod>2022-10-24T21:15:43+00:00</lastmod>
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	<url>
		<loc>https://dev.freewheel.com/news/fox-corporation-partners-with-freewheel-to-power-its-onefox-inventory</loc>
		<lastmod>2022-11-03T15:00:02+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/havas-media-north-america-selects-freewheel-as-preferred-supply-side-platform-partner-for-premium-video</loc>
		<lastmod>2023-02-22T03:31:11+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/freewheel-appoints-david-dworin-chief-product-officer-and-quentin-salay-head-of-human-resources</loc>
		<lastmod>2023-02-22T13:00:09+00:00</lastmod>
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	<url>
		<loc>https://dev.freewheel.com/news/freewheel-launches-the-viewer-experience-lab-in-partnership-with-mediascience</loc>
		<lastmod>2023-06-26T21:25:12+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/roku-and-freewheel-announce-strategic-partnership-to-bring-rokus-leading-ad-tech-to-freewheel-customers</loc>
		<lastmod>2023-08-18T20:14:38+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/basis-technologies-and-freewheel-partner-to-fuel-greater-advertiser-access-to-premium-ctv-ad-inventory</loc>
		<lastmod>2023-08-23T13:00:43+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/locality-expands-partnership-with-freewheel</loc>
		<lastmod>2023-09-13T13:20:45+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/yahoo-backstage-boosts-ctv-capabilities-with-freewheel-magnites-springserve-and-publica-by-ias-integrations</loc>
		<lastmod>2023-09-21T14:27:18+00:00</lastmod>
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	<url>
		<loc>https://dev.freewheel.com/news/new-freewheel-research-finds-ad-loads-declined-since-2016</loc>
		<lastmod>2023-09-26T13:00:37+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/liveramp-and-freewheel-partner-to-bring-increased-addressable-advertising-inventory-to-the-connected-television-sector</loc>
		<lastmod>2023-09-27T12:30:17+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/pubmatic-and-freewheel-announce-integration-of-pubmatics-activate</loc>
		<lastmod>2023-10-16T14:25:55+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/transmit-certified-by-freewheel-as-ssai-provider-and-becomes-first-partner-to-be-certified-in-live-picture-in-picture-formats</loc>
		<lastmod>2023-11-14T17:06:49+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/the-freewheel-council-for-premium-video-and-the-video-advertising-bureau-introduce-new-checklist-for-buying-premium-tv-advertising-in-a-multiscreen-world</loc>
		<lastmod>2023-11-15T16:12:47+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/freewheel-introduces-new-solution-to-enable-publishers-to-unlock-faster-audience-activation-across-screens</loc>
		<lastmod>2023-11-16T18:58:13+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/theviewpoint-integrates-with-freewheel-helping-streaming-publishers-process-direct-ios-with-the-speed-and-automation-of-programmatic</loc>
		<lastmod>2023-11-21T14:01:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/freewheel-and-orkatv-introduce-a-new-industry-solution-for-advertisers-to-reach-target-audiences-on-fast-channels</loc>
		<lastmod>2023-12-01T21:12:28+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/transunion-and-freewheel-announce-expanded-partnership-to-improve-audience-match-rates-in-tv-advertising-ecosystem</loc>
		<lastmod>2023-12-01T21:22:24+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/index-exchange-and-freewheel-announce-direct-integration-for-efficient-streaming-tv-buying</loc>
		<lastmod>2023-12-05T16:07:06+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/new-research-from-freewheels-viewer-experience-lab-and-mediascience-reveals-actionable-insights-for-optimizing-viewer-experience-and-brand-impact</loc>
		<lastmod>2024-01-10T18:43:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/goodway-group-selects-freewheel-as-first-video-only-ad-partner</loc>
		<lastmod>2024-02-08T19:37:33+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/freewheel-introduces-the-beeswax-inventory-desk</loc>
		<lastmod>2024-02-09T17:36:12+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/sabio-holdings-announces-new-integration-with-freewheel-to-help-publishers-reach-untapped-markets-and-diverse-audiences</loc>
		<lastmod>2024-02-14T15:17:31+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/adwanted-usa-launches-adwone-in-the-us</loc>
		<lastmod>2024-02-14T15:30:21+00:00</lastmod>
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	<url>
		<loc>https://dev.freewheel.com/news/freewheel-introduces-programmatic-ad-buying-to-the-2024-upfronts-with-industry-first-allocation-module-solution</loc>
		<lastmod>2024-02-29T17:55:42+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/wurl-launches-branddiscovery-to-precisely-match-connected-tv-ads-with-the-emotion-and-context-of-programming-in-real-time</loc>
		<lastmod>2024-03-26T13:12:45+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/dentsu-launches-merkury-for-media-next-evolution-of-entirely-people-informed-and-activated-media</loc>
		<lastmod>2024-03-28T16:00:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/freewheel-lotame-partnership</loc>
		<lastmod>2024-04-08T08:37:08+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/yahoo-brings-identity-solutions-to-ctv-bridging-the-gap-across-channels-and-enhancing-performance</loc>
		<lastmod>2024-04-16T14:32:09+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/freewheel-report-growth-programmatic-independent</loc>
		<lastmod>2024-05-13T20:10:33+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/new-research-from-freewheels-viewer-experience-lab-and-mediascience-reveals-that-tv-and-streaming-ads-do-not-harm-program-enjoyment-for-viewers-but-bad-ad-experiences-do</loc>
		<lastmod>2024-05-29T13:00:19+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/fox-corporation-and-freewheel-announce-expanded-partnership-to-introduce-dynamic-ad-insertion-for-college-football-on-fox-and-proprietary-adrise-integration</loc>
		<lastmod>2024-06-12T18:35:29+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/tf1-pub-extends-partnership-with-freewheel</loc>
		<lastmod>2024-06-15T10:59:18+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/freewheel-unveils-new-suite-of-live-product-capabilities-to-better-enable-programmatic-transactions-across-largest-most-prestigious-live-events-on-streaming-platforms</loc>
		<lastmod>2024-06-18T06:00:43+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/strata-launches-next-generation-of-its-buyside-technology-platform-built-to-unify-the-media-ecosystem</loc>
		<lastmod>2024-07-24T12:00:33+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/freewheel-launches-new-solutions-for-advertisers-to-leverage-ctv-as-a-performance-marketing-vehicle</loc>
		<lastmod>2024-08-13T15:25:45+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/freewheel-appoints-managing-director-for-australia-and-new-zealand</loc>
		<lastmod>2024-08-14T11:52:02+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/dspolitical-and-beeswax-announce-first-to-market-partnership-to-revolutionize-voter-targeting-through-advanced-ctv-technology</loc>
		<lastmod>2024-08-21T12:00:55+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/freewheel-names-industry-veteran-kris-magel-as-new-head-of-global-agency-partnerships</loc>
		<lastmod>2024-08-22T12:00:50+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/comscore-and-freewheel-forge-next-gen-partnership-further-enhancing-privacy-resilient-ctv-and-contextual-advertising</loc>
		<lastmod>2024-08-26T14:00:48+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/freewheel-selects-samba-tv-as-premier-acr-partner</loc>
		<lastmod>2024-09-11T13:15:14+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/freewheel-and-nbcus-programmatic-partnership-for-paris-2024-summer-olympics-and-paralympics-contributes-to-record-breaking-streaming-event-for-advertisers</loc>
		<lastmod>2024-09-12T12:00:05+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/tv-2-partners-with-freewheel</loc>
		<lastmod>2024-09-18T16:32:34+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/new-global-research-defines-four-key-components-of-premium-multiscreen-tv-content</loc>
		<lastmod>2024-09-23T17:57:48+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/paramount-australia-and-freewheel-partnership-paves-the-way-for-paramount-connect</loc>
		<lastmod>2024-11-19T15:10:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/usim-leverages-freewheels-new-strata-technology-to-transform-digital-media-planning-and-buying-processes</loc>
		<lastmod>2024-12-02T20:23:57+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/freewheel-launches-first-of-its-kind-contextual-marketplace</loc>
		<lastmod>2024-12-05T13:14:34+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/roku-and-freewheel-announce-new-programmatic-partnership</loc>
		<lastmod>2024-12-12T15:24:27+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/comcast-to-launch-industry-changing-cross-publisher-advertising-solution-for-the-premium-video-category</loc>
		<lastmod>2025-01-06T17:57:55+00:00</lastmod>
		<image:image>
			<image:loc>https://dev.freewheel.com/wp-content/uploads/2025/01/Universal-Ads-Hero-High-Res.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/freewheels-strata-platform-and-videoamp-announce-measurement-and-currency-integration</loc>
		<lastmod>2025-03-05T13:00:46+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/ae-global-media-selects-freewheel-to-power-advertising-evolution-on-heels-of-its-strategic-expansion-announced-at-upfront</loc>
		<lastmod>2025-03-24T18:42:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/freewheel-introduces-new-tools-to-simplify-streaming-advertising-for-brands-and-publishers</loc>
		<lastmod>2025-04-29T13:09:51+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/freewheel-and-innity-announce-strategic-partnership-to-expand-premium-ctv-and-online-video-advertising-across-southeast-asia-and-hong-kong</loc>
		<lastmod>2025-05-23T15:30:57+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/scripps-partners-with-freewheel-to-accelerate-advertiser-investment-across-womens-sports-and-live-events</loc>
		<lastmod>2025-06-09T14:39:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/freewheel-expands-premium-ctv-marketplace-through-enhanced-partnerships</loc>
		<lastmod>2025-06-11T13:00:19+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/comcast-advertising-unveils-several-industry-first-performance-based-solutions-across-its-portfolio-of-brands</loc>
		<lastmod>2025-06-17T13:08:04+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/iab-tech-lab-releases-live-event-ad-playbook-in-collaboration-with-amazon-nbcuniversal-freewheel-and-index-exchange</loc>
		<lastmod>2025-08-04T20:18:14+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/roku-now-incorporated-into-the-freewheel-streaming-hub-deepening-strategic-partnership-to-power-the-premium-ctv-ecosystem</loc>
		<lastmod>2025-10-07T13:02:32+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/fanserv-launches-stadium-platform-to-streamline-and-scale-regional-sports-advertising</loc>
		<lastmod>2025-11-13T13:00:23+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/untapped-growth-and-freewheel-team-up-to-give-indie-and-mid-market-advertisers-access-to-premium-ctv-inventory</loc>
		<lastmod>2025-12-03T16:45:22+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/lionsgate-partners-exclusively-with-freewheel</loc>
		<lastmod>2025-12-18T14:00:26+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/nbcuniversal-rpa-freewheel-and-newton-research-introduce-agentic-ai-buying-across-linear-and-digital-for-premium-video</loc>
		<lastmod>2026-01-06T16:54:09+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/freewheel-appoints-don-amboyer-as-general-manager-of-strata-reinforcing-focus-on-media-management-software</loc>
		<lastmod>2026-01-14T13:17:11+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/streaming-content-wins-over-viewers-but-intrusive-ads-can-harm-their-experience-new-research-from-freewheel-and-dynata-finds</loc>
		<lastmod>2026-03-04T13:00:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/freewheel-launches-ai-agent-infrastructure-to-transform-how-premium-video-advertising-is-bought-and-sold-pilots-with-pmg</loc>
		<lastmod>2026-03-11T13:54:44+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/integration-with-tunnl</loc>
		<lastmod>2026-03-19T16:18:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://dev.freewheel.com/news/new-partner-portal</loc>
		<lastmod>2026-04-22T13:00:49+00:00</lastmod>
	</url>
</urlset>
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