Beeswax

Read about the latest insights, trends, and resources in TV and premium video advertising.

Case Studies

Streaming Platform Leverages Beeswax for Scalable User Acquisition

By implementing the CPA bidding strategy on the Beeswax DSP, the streaming platform was able to efficiently scale its in-app display campaign and optimize ad delivery.

Blog

TV Performance Marketing: How Beeswax Sets Buyers Up for Success

With its Performance Suite, Beeswax, FreeWheel's award-winning video buying platform, provides all the tools and features necessary for buyers to achieve performance results in streaming tailored to their unique goals.

Blog

Unlocking Campaign Success with “Delivery Modifiers”

Learn more about Beeswax's Delivery Modifiers, a tool that allows buyers to express budget allocation weights against different sets of inventories.

Case Studies

Monde Media Increases Audience Expansion with Beeswax

Learn how Monde Media’s partnership with FreeWheel helped reduce costs, increase efficiency, and expand reach.

Blog

The Ultimate Programmatic Advertising Glossary

Gain a better understanding of programmatic advertising with this glossary of keywords.

Report

Understanding the Identity Landscape

Download our white paper, “The Future of Digital Identity,” to understand the current landscape of identity, solutions for advertisers and media companies to consider, and what the future of identity might look like.

Report

Measuring Incrementality in Digital Media

In this white paper, learn about the challenges of measuring incrementality of ads and get tips and techniques for overcoming them.

Blog

Demystifying Viewership Data With Beeswax

Connecting the dots between linear TV, CTV, and internal and external identity sources and signals powers a next-generation TV advertising platform.

Blog

Beeswax Natively Integrates Advanced Access to FreeWheel’s Premium CTV Marketplace

One year after Beeswax’s acquisition by FreeWheel and Comcast, we’re on the precipice of some exciting product releases that will have major impacts on how we buy CTV.

Blog

A New Solution for Marketers

Since Beeswax was launched in 2016, businesses have used it to build proprietary adtech solutions to solve a myriad of marketing challenges.

Blog

The Ins and Outs of Bid Shading

Learn how bid shading works and how you can best use it to minimize cost while maximizing performance.

Blog

CTV vs. OTT: What’s the Difference and Why Does It Matter?

OTT and CTV, while related, are not the same. And if you’re planning to advertise with streaming services, you should know the difference.